Guides

Selling on signals

Practical guides for founders and sales teams who want to call fewer companies, at the right moment, with a reason.

What are buying signals? A practical guide for B2B salesWhat buying signals are, the kinds that predict a B2B purchase, how to tell a strong signal from noise, and how to act on one in the first message.
Sales trigger events: ten examples and how to use themSales trigger events explained with ten B2B examples, where to find each one, and a first-message template for each kind.
Signal-based selling: how to build it with a small teamWhat signal-based selling is, how it differs from volume outbound, and a step-by-step way to build it with a small team.