Compare · Tell vs Clay

A Clay alternative when you don't want to build the workflow yourself

Clay is a powerful spreadsheet for enrichment and automation, built by and for GTM engineers. Tell is closer to an analyst: it decides which companies have a reason to buy now and shows you why.

What Clay is

Clay lets you build tables that pull data from 150+ providers, run AI steps and push results to your CRM and sequences. It has a free plan and paid plans billed in data credits and actions; job-change, company-news and web-intent signals come with the paid tiers.

TellClay
Price$259 a month, 2,000 credits included, cancel any timeFree plan; paid plans billed by data credits and actions, Enterprise on request
What you doDescribe your market once; review a ranked InboxDesign tables, enrichments and AI steps, and maintain them
JudgmentEvery signal is checked against your market before it reaches you, with the sentence that proves itWhatever logic you build into the table
FlexibilityOpinionated: the sources and checks Tell runsVery high: almost any data source or step
Best userFounders, SDRs and AEsGTM engineers and RevOps

Clay facts from public sources, checked October 2026: Clay pricing page. Something out of date? Write to [email protected] and we'll fix it.

Choose Clay if

  • You have a GTM engineer and want full control over every enrichment and step.
  • You need data sources or workflows Tell doesn't cover.

Choose Tell if

  • You want the list, not the tool to build the list.
  • You need each signal explained with evidence your reps can use in the first message.
  • You want predictable monthly pricing instead of credits per step.

See who's ready to buy from you, free

Or read what Tell finds in Use cases.